Why automate your small and medium-scale business?
If you are the owner of a small or medium business unit, then the first question that might come to your mind is, Why should I even think to automate my business?
Well, there are hundreds of reasons in favor of business automation, but some of the most common points are simply to cut costs, save time, and serve your customers more satisfactorily.
In brief, automation can save your business from draining out resources.
How to automate your medium and small business?
Starting a business is an easy task because all you need to do is arrange for funds and gather some business ideas, but running the business efficiently for a long period of time is equally difficult. A business that was once a startup gradually struggles to reach its peak, and some may even lose the battle in the middle of its journey.
But wait, let’s pull things back in a positive tone. All you need to do is just automate some of the areas of your business activity and change the insight of managing tasks. The word automation will act as a game changer and force you to grow your small or medium business to that of a unicorn. Here are some tips that will work for you.
You must automate the following areas:
- Automate your leads management
- Automate your sales
- Automate your marketing
- Automate your customer service
- Automate your operations
- Automate your commerce
Why automate lead management?
As per the study of Lead Response Management the chances of qualifying a lead decrease by 21 times even if the waiting period is up to 30 minutes. Ideally, a lead has to be contacted immediately or within 5 minutes for a higher response. People visiting the “Contact Us” page of your website gather immense value for your business. Surely, you don’t want to lose them only due to delays in connectivity.
The automation services provided by some companies allow immediate response every time without human intervention. The smart automation technique uses a prewritten template that sounds more like a human response and satisfies your clients. The system also provides the details of the client to you or your sales reps to follow up with a phone call.
Why automate sales?
Closing a deal successfully includes several steps and follows a roadmap. Your sales reps can move a lead from one step to another only when the roadmap is clearly defined for them. Clarity and consistency on each step ensure that your prospects do not get lost in the middle. In general, the sales pipeline follows the following steps:
Identifying the lead
As soon as a lead is identified, the automation system assigns your sales reps the details of the lead so that they can be contacted.
Contacting the lead
Soon after your sales rep contacts him, the lead moves into the stage of contacting. The lead will move to the next step in case your sales reps successfully connect him, but if the call goes unreceived, then an automated email will go to the lead.
Engaging the lead
Your sales reps in this stage will talk with him and find out his requirements and preferences. He will also explain to the lead the advantages and benefits of your products and services and try to motivate him.
The leads get qualified
If the lead is okay with the budget and decides to purchase your product or service, then he moves to the stage of qualification. The next automated processes will be set out from here further. But in case the lead is not ready to purchase immediately, then a different set of automated actions will be carried on from here.
Lead nurturing
Lead nurturing is a continuous process and prevents your prospects from slipping out of your hands. It allows you to continuously keep in touch with them by sending some emails or messages.
The automation system of Enterprise Automation allows you to motivate those prospects who need more time for decision-making. It gradually pushes the client towards a successful sale by sending reminders at a proper interval as well as sending wishes on occasion so that the client remains in touch with you.
While all these tasks are automated inside the system, your sales reps get more time to focus on newly gathered leads.
Why automate marketing?
Planning a marketing strategy is undoubtedly a laborious task, and performing repetitive tasks like sending emails is tiresome as well as time-consuming. With the automated services of Enterprise Automation, it is very easy to set up a selected template for sending emails automatically and triggering the actions of your customers.
You can also send personalized messages to your clients and wish them on their special days. A warm welcome email can also lift up the mood of your customer as well as create a strong attachment to your company.
You can also increase the engagement of your customers through the system of automation by scheduling selected posts on social media. Respond to the queries and comments of your clients with the help of automation. Let the automation system handle the lead nurturing system while you concentrate on more important tasks like strategy formation.
Why automate customer service?
Customers are the pillars of your business activity. No matter how strongly you create your strategies and invest in them, you will not be successful in generating revenue for a long time if you fail to satisfy your customers. Answering the questions of your valued customers within seconds indicates good customer interactions and positive responses from your end.
The automation system helps you manage the task with super ease. Moreover, it gives you the facility to assess the views of your customers through survey forms prepared from your end. This will automatically track the answers of your visitors and highlight the gaps, if any.
Why automate operations?
You do not want to run out of stock suddenly, right? The automation technology helps you to keep track of all your stocks and identify the roadblocks if any. The business can run smoothly only if the optimal level of stock is maintained all the time. Studying the previous trends of your stock inflow and outflow you will also be able to assess the future demand to a certain extent.
Why automate commerce?
The system of automation helps you study the shopping experience of your customers, and based on the past record of purchase, you can easily recommend some selected products to your customers. The gradual growth of your business can make it difficult to manage the sales, marketing, and customer support departments within a single string. But with the help of the automation service, all the departments can work very closely, although the overall control remains in your hands.
To wrap things up
The marketing and sales team of any small and medium business unit has to go through lots of challenges like collecting data and information, collecting leads, and nurturing those leads. Another important point we must not miss is that of remarketing.
Enterprise Automation, as a team, has witnessed that many leads slip only because companies do not remarket them. The data collected is stored in such a way that it tends to get lost someday.
We at Enterprise Automation have formulated scientific techniques for data collection and are using that data to its full potential. If you want to grow out of the tag of small and medium business units, then connect with us and utilize your full potential within your limited budget.
For more details, visit https://enterpriseautomation.in/
