The website is looking great but is not converting
It’s very annoying when you look at your website and realize that it’s looking great, but what about the conversion rate? It’s not converting as you expected. Very frustrating, right? But where lies the real problem? You might be very eager right now to find out the root cause of the problem.
Let’s see how we can analytically deal with the issue.
Common issues of websites with low conversion rates
Can you identify the reasons behind it? Let’s find out and arrange the plans accordingly.
The website is not optimized for UX
Now, what does it mean by not optimized for UX? Your website might look very professional, but only the looks are not enough to pull or hold back the users. Your website must act like a strategic sales machine and be admired by the users. One thing is obvious: if the users only admire the look of your website but abstain from taking any action, then the website is nothing more than an online brochure. Thus, the user experience (UX) needs to be great to make the website a conversion tool. Do recheck some of the points like:
¨ The CTAs or Call-To-Actions like “Learn More” or Get in Touch” etc are easily visible and compelling.
¨ The navigation is plain and simple.
¨ Study whether your users know what to do within 3 seconds of landing on your page.
Unclear value proposition of website
You must remember one thing users lack the time to investigate your website in detail, and clarity about what you do is very important. They must instantly figure out the nature of the work of your business through your website. Here, the homepage has a lot of roles to play. If the homepage does not pass the messages clearly, the users will bounce back from your homepage. Take into consideration some points like:
- Use bold and strong headlines to communicate the value clearly.
- Benefits must be highlighted over features.
- Inclusion of trust signals like awards, client logos, etc.
Talking to everyone but in fact with no one
You must realize the fact that a generic message will convert no one. You need to figure out your ideal customers and speak directly with them through your website. Conveying everything to everyone loses the power of communication. Therefore, focus on some points like:
- Find out your audience and speak in their tone.
- Add personalized content and CTAs on the basis of the nature and behavior of your audiences.
- Use marketing automation tools or segmentation tools to work on your audiences in more detail.
Check the mobile experience and loading times of your website
As per Google, almost 53% of mobile users tend to leave a site that takes more than 3 seconds to load. Thus, despite arranging your site beautifully, if the loading time is more then the users will bounce back. You may try to fix the problem in the following way:
- Compress the images.
- Optimize the site for mobile responsiveness.
- Speed test using some of the tools like GTmetrix or Google Page Speed Insights.
Weak CTAs
A CTA is not just a button on your website rather it acts like a handshake between your users and your website. Thus, try to keep the CTAs simple and easy to understand.
- Try to make them action-oriented, specific, and bold.
- The placement of the CTAs must also be strategic and not just at the end of the page.
- Use attractive words like “Get Started” instead of “Book a demo”.
A lack of trust means no conversion
Trust factor is very important to create the effect of branding of your business. Users tend to buy not from websites but from the brands they trust. So, working on the issue is mandatory to improve the conversion of your website.
- Add photos and real testimonials.
- Success stories, case studies, and statistics must be included.
- Secure payment options must be highlighted along with assurances of privacy.
To wrap things up
Well, building a beautiful website is only half the battle and the other half is dependent on the performance. If you are finding all the above tasks hard for you to manage, connect Enterprise Automation and boost your conversion rate smoothly. We are ready to help you and grow your business.
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