Promotional, Transactional or OTP which SMS route should you choose?

Promotional SMS

SMS marketing is a simple way for any business to engage with its consumers. You can send out offers and opportunities, and easily communicate with your target audience. Indeed, studies have shown that half of consumers actually get mad if your business won’t let them text with you.

If you need to send marketing related SMS like Offers, deals to existing or prospective customers, this is an ideal route for you. SMS are sent between 9am – 9pm, to Non DND Numbers only, as per TRAI guidelines.

Transactional SMS

If you need to send Alerts or critical information to your registered user base, this is an ideal route for you. SMS are sent 24×7 with a 6 Character Alphabetic Sender Id. SMS can be sent to DND and Non DND Numbers.

OTP-One Time Password

If you need to send One time password to your user, this is an ideal route for you, as it ensures SMS are delivered within seconds to the user and in case of delay or failure, system auto retries from alternate operators.

SMS for business

Why is texting useful in business?


Providing options for them to schedule and communicate via business text messaging makes the process easier for them, which makes for happier customers. Your business can use the texting platform to send and receive updates, schedule appointments, build customer relationships, close sales and communicate with staff.

Our Core Features

Welcome to the most comprehensive, powerful and easy to use Communication platform…

Bulk SMS Alertified

Send personalized SMS to a group, compose SMS in regional languages, schedule & stagger your sends & more.


Reach your customers in your own Voice with our Powerful Outbound Dialer, for personalised interaction.

2 Factor Authentication

Your Complete OTP infrastructure! Ensuring OTP WILL NOT FAIL, COME WHAT MAY!


2 Way SMS

Simplify your messaging experience with long codes that enable two-way communication at ease.

Send Files as Attachments

For the first time ever, attach files with SMS! Insert PDFs, images, Word docs, spreadsheets & more as shortlinks.

Access Full-Featured APIs

Integrate your application and start sending SMS in minutes with robust & scalable SMS APIs.

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Communication Tools For your Business

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Have experienced with us

We have worked with many businesses of all sizes deliver sustainable business and technology transformations across all areas of the retail operating model.